Amazon A+ content (formerly Enhanced Brand Content) turns the product description into a visual brand world - with large images, comparison tables and story. The result: more trust, fewer returns and higher conversion.
What does A+ content achieve?
- Higher conversion, because benefits and use are presented properly.
- Fewer returns, because expectation and product match more closely.
- A stronger brand, through consistent design across all listings.
What are the requirements?
For A+ content you need the Amazon Brand Registry. After that you can use modules such as image-and-text combinations, comparison tables and banner images.
What makes good A+ content?
High-quality images and a clear structure: a brand banner, feature modules with benefit arguments, use and lifestyle images, and a comparison table. The basis for all of it is a clean Amazon image set.
Conclusion
A+ content is one of the most effective levers for more revenue on Amazon - provided the images are right. We design the image set and the A+ modules together. Get in touch - free and without obligation.